We are a Dubai-based privately held investment and management firm backing high-impact ventures across tourism, hospitality, real estate, and agriculture in the MENA region and East Africa.
Our approach combines private capital and private equity investment with hands-on operational leadership, leveraging deep experience in the MENA and East African investment landscape. We draw on decades of regional knowledge, paired with rigorous valuation models and market forecasting backed by local insight and global benchmarks. What sets us apart is a streamlined, tested operational methodology—one we’ve refined across diverse sectors and geographies. From early-stage development to mature asset optimisation, we embed operational excellence at every level, ensuring each investment is both resilient and performance-driven.
In addition to deploying private equity, we actively manage our portfolio assets—supporting growth through hands-on strategy, deep market insight, and the integration of tailored ERP systems that drive efficiency and scalability.
We operate with an entrepreneurial mindset, focusing on underleveraged sectors and emerging opportunities where smart capital and execution can unlock long-term value. From concept to cash flow, we build and operate businesses with substance, structure, and staying power.